With thousands and thousands of blogs about sales and marketing out there, it’s tough to know which ones are the ones worth reading. Between the news, LinkedIn, Twitter, and email, most people are inundated with generic, untargeted content.
Hence why, rather than labeling myself a ‘blogger’ I have dubbed myself a serial ‘Re-Blogger’. Finding targeted and interesting content in weird and wonderful places and sharing it to those that in normal circumstances may have missed it.
This month I came across an article by Sheena McKinney, on the Heinz Marketing website, about optimizing your LinkedIn profile for social selling. In business today it’s pretty much standard issue to have a LinkedIn profile. As the known business networking service/platform is it the first place your prospective clients will go to see just who they will be dealing with. As we know, first impressions count, so it’s important to keep that information up to date. This article will highlight some tips on how to do just that.
How to Give Your LinkedIn Profile a Social Selling Makeover – By Sheena McKinney
Much of the conversation around social selling focuses on the activities salespeople should be doing on social networks, such as connecting with prospects, joining and participating in relevant industry groups, and keeping up with blogs.
But equally as important as doing social selling activities is being a social seller. To truly be considered a social salesperson, reps must project an image of a resource who is knowledgeable about their buyers’ business issues.
Think about it. What’s the first thing an executive thinking about doing business with you will do to determine if you’re trustworthy? Look at your LinkedIn profile. And if it’s written like a self-congratulatory resume or is woefully out-of-date, you can kiss that prospect goodbye.
The following infographic from HubSpot provides a section-by-section guide on how to optimise your LinkedIn profile for social selling. Some key takeaways:
• Picture: First of all, have one. The more recent, the better.
• Headline: Don’t just list your title and company. Follow the convention “I help [target market] with [problem] by [value proposition].”
• Summary: Three paragraphs with no more than three sentences each. Focus on the results you enabled for clients instead of your personal victories.
• Recommendations: Seek endorsements from customers after you’ve worked with them for six months.
• Groups: Join at least three groups your target buyer would be a member of, and participate in them.
For infographic and full article click here